Candyspace Report
Resources
Candyspace
Candyspace Report
The customer experience race to buying cars online
Report
24 Min Read
Report
24 Min Read

The customer experience race to buying cars online

Find out from key industry figures how digital is revolutionising the automotive sector

As part of our wide-ranging research, we spoke at length with three key industry figures: Claire Andrews, Marketing Director – Mazda, Jules Tilstone, Managing Director – DS Automobiles and Victoria Rhodes, European Marketing Manager – Luxury automotive brand.

Manufacturers and dealers are racing to deliver the type of frictionless, seamless experiences their customers are now demanding when purchasing a vehicle.

But delivering on that is easier said than done: the car-buying journey is a complex one, with multiple considerations, dependencies and participants.

In this report – in collaboration with digital experience experts from Candyspace, Contentsquare and Optimizely – we look at the digital trends influencing the car-buying journey and how automotive brands are innovating to create those superlative experiences for their customers.


Complete the form to access the report