Find out from key industry figures how digital is revolutionising the automotive sector
As part of our wide-ranging research, we spoke at length with three key industry figures: Claire Andrews, Marketing Director – Mazda, Jules Tilstone, Managing Director – DS Automobiles and Victoria Rhodes, European Marketing Manager – Luxury automotive brand.
Manufacturers and dealers are racing to deliver the type of frictionless, seamless experiences their customers are now demanding when purchasing a vehicle.
But delivering on that is easier said than done: the car-buying journey is a complex one, with multiple considerations, dependencies and participants.
In this report – in collaboration with digital experience experts from Candyspace, Contentsquare and Optimizely – we look at the digital trends influencing the car-buying journey and how automotive brands are innovating to create those superlative experiences for their customers.
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