CACI Report
Advanced, enriched segmentation empowers you to focus everything you’re doing on current and emerging customer needs.
It helps you achieve the holy grail of putting customers at the heart of your strategy, while giving you a framework for prioritisation and action.
With a data-driven segmentation you can achieve a number of business goals, including:
• Improve marketing effectiveness and messaging
• Gain a fresh perspective on your customers or prospects
• Inform new product or proposition development
• Optimise your existing and new locations
• Size and develop new business and markets
• Increase cross-sell, upsell and product holdings
• Make the best use of all your customer or user data
In this paper, we share practical experience and proven approaches that can help you develop your customer segmentation to achieve your business goals.