Identify the key success factors for a rapid and low-risk campaign platform migration.
All marketing teams know the importance of a great campaign platform to deliver effective customer experience and engagement.
But when choosing a new platform, the biggest challenge that many marketing and CRM teams face is efficiently migrating onto the new platform and effectively exploiting the benefits of its capabilities.
Making the transition is a daunting task to undertake; you must ensure you have the right resources and skills within your team to tackle the change with full confidence, minimise the risk of business interruption and maximise your ROI.
In this simple guide, we outline what you need to do to overcome the common challenges of migration and deliver the promised business benefit from your new platform.
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