State of Content Report 2023

Together with independent research firm PureSpectrum, we surveyed 1200+ marketing and creative professionals from various functional and executive roles, across a number of countries in the technology and consumer goods industries.

This report aims to offer mission-critical insights that address some of the most important challenges marketers face in relation to the creation of content, breaking down team and system silos, the distribution of content experiences at scale, and gaining the agility necessary to respond to changes in the global economy.

We’ve divided the report into four parts, each with a specific focus on the latest trends in content and its importance in the present year and beyond, that can help you enhance your marketing strategies. These sections cover the following topics:

• Thriving in 2023 and beyond: the crucial role of content
• The practical and economic benefits of relying on an integrated digital ecosystem
• The significance of content experiences in setting your brand apart
• The importance of repurposing content to stay ahead while saving costs

Our focus is on addressing the challenges and priorities of marketing professionals and executives and providing insights to help you leverage content’s mission-critical role in navigating 2023’s uncertain waters successfully.