Using a CDP & Analytics for Customer Journey Optimization

Customers navigate and meander around brands and their products in ways that were unthinkable 20 years ago. However, marketers are still stuck in a linear campaign mindset, with linear batch and blast marketing tools.

In this webinar we'll take you through some ground-breaking principals that will help to set the building blocks in your organization to transition to an optimized, always-on and omnichannel approach to your campaigns and customer journeys.

In this webinar, you’ll learn:

• The vital need to create the "Golden Record"
• New KPIs such as "Customer Intention”
• The mechanism for Microsegmentation
• Principles of Cross Journey Communication
• How to optimize Customer Journey