To CDP or Not to CDP? Five ways to unify disconnected data across the business

To CDP or Not to CDP? Five ways to unify disconnected data across the business


Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.

In this eBook - To CDP or Not to CDP? Five ways to unify disconnected data  across the business into a Single Customer View, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform. 

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