How is a Single Customer View (SCV) different from other aggregated customer databases? What are the benefits of a 360-view of your customers? How does an SCV improve marketing personalization and segmentation?
Whether you’re getting to grips with the concept of a Single Customer View, or you need to know what to consider before building one, or want to better understand the ROI of an SCV, The Ultimate Guide to Single Customer View has the answer.
In The Ultimate Guide to Single Customer View, you’ll learn: