How to turn existing data into useful Customer Analytics to improve Customer Experience and the bottom line

"Customer analytics has the potential to positively impact a business by surfacing insights that enable profitable business decisions...Yet most companies today are dealing with data that is incomplete, inconsistent, inaccurate, inaccessible, and fragmented..."

Download this eBook, authored by CDP Institute Founder David Raab in conjunction with BlueVenn, to find out how to review the requirements and specifications of a Customer Data Platform (CDP) for a data analytics use case.

Download this essential ebook for:

• An in-depth look in to the types of Analytical Data Criteria to consider
• System Requirements you should review with a CDP vendor to ensure a database meets your specific customer analytics requirements
• The important Role of the CDP

Download your own copy