Customer Data Excellence: New research highlights what marketers need to be successful

Summary

Customer data platforms are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data so they can then provide more effective and personalised interactions.

This webinar will mark the launch of a new report from London Research and BlueVenn that looks at how companies with CDPs are gaining a tangible competitive advantage.

Report authors Andrew Campbell and Linus Gregoriadis will also unveil a new seven-stage CDP maturity model to help you assess and then evolve your customer data capabilities.    

Register for the webinar now so you can learn:

• How customer data platforms are helping to drive business success
• Which important marketing attributes are most closely correlated with having a CDP
• How you can help your company develop its customer data capabilities
• Why B2C organisations are becoming more data-driven

Speakers

Linus Gregoriadis - Director, London Research

Anthony Botibol - Marketing Director, BlueVenn

Andrew Campbell - Martech Director, The Home Agency

Timing

Date:         May 8th, 2019
Time:        15:00pm BST | 16:00pm CET
Duration:  1 hour