The Customer Data Excellence report, produced by London Research in partnership with BlueVenn, looks at how companies are harnessing customer data platforms (CDPs) to provide better customer experiences and improved business performance.
The research is based on a global survey of just under 200 companies with annual revenues of at least $50m. The report also contains a seven-stage Customer Data Maturity Model to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.
This maturity model, developed by Home Agency Martech Director Andrew Campbell, is aimed at helping marketers:
As well as analysis of survey findings, the report contains commentary from CDP Institute Founder David Raab.