How Chicago is reinforcing its brand on the global stage.
Hear from Michael Fassnacht, CMO for the City of Chicago, and President & CEO of World Business Chicago, talking at Ignite USA, discussing the unique challenges for brand and marketing for an entire city:
How Chicago communicates its USP and communicates this to the wider business community - both those already in the City, and those considering it for the future.
How Chicago’s marketing has recognised and responded to the changing needs and aspirations of the local workforce as part of its campaigns.
How World Business Chicago is planning for escalating competition on the global stage, and investing in both brand and marketing systems accordingly
Michael was speaking at Ignite USA, an event for Marketing B2Bers, who understand that marketing has never been more central to growth, but is increasingly complex to navigate. 5 content streams enable you to build your own agenda, plus a series of targeted workshops and round tables to make sure you leave not only feeling inspired but with practical tools to apply.
Ignite USA is run by B2B Marketing who have been running industry leading B2B Marketing events for 20 years. Ignite is our flagship show and it runs in Chicago, May 23-24 and then London in June.