B2B Ignite On-Demand: B2B and TikTok: The perfect pairing?

Google “B2B TikTok” and you won’t find a lot. Head to TikTok and look for B2B companies, and guess what? You won’t find a lot. So why did Colt Technology Services decide to expand its TikTok presence? 

Because they saw where they could add value. 

Watch Jake Potter’s session from B2B Ignite on-demand to learn how Colt Technology Services developed a bespoke approach to TikTok and received on average 1k views per video, without one lip-sync or viral dance in sight!

You will learn:

• How to lean into the unknown and leverage innovative ideas
• Why using diverse people will increase your viewability
• How to create low-cost high-impact content