B2B Ignite On-Demand: Mastering marketing in a tech driven world

The pace of change and the wave of new technologies it brings can leave marketing departments scrabbling to use every new shiny tool that appears. This can lead to a feeling of constantly playing catchup and a messy, disconnected, patchwork approach, both with technology and more broadly. 

Join Ed Greig, Chief Disruptor at Deloitte, to find out how to tackle these issues in B2B Ignite session, 'Mastering marketing in a tech-driven world: Fall in love with the problem, not the solution', now available for you to watch on-demand!

You will learn:

• How to navigate the current wave of disruptive technological change.
• The importance of user centred design and a tangible hypothesis.
• The importance of thinking big, starting small, testing often and scaling fast