If implemented correctly, marketing technology enables reliable, swift and complete customer experiences. Allowing businesses to vastly increase their customer retention and loyalty.
However, more often than not, companies still have a lot to improve upon; with two-thirds of marketing leaders agreeing that their businesses are not very mature when it comes to understanding customer experience, personalization and data analytics.
Avanade and Sitecore have teamed up with research organization Vanson Bourne to survey more than 1,400 marketing and IT C-suite decision makers in enterprises across industries and countries worldwide. Inside the report, Avanade examines these findings and cover topics such as:
Utilizing the correct marketing technology is imperative to great customer experiences. But, if you don't know where to start, or the correct steps to take, then it can be overwhelming. Download the report now, and start your journey!