Becoming Future Ready with CX-led Digital Transformation

To overcome customer experience (CX) challenges and be future-ready, brands must infuse intelligence throughout every part of their business to better understand their customers and remove experience frictions.

According to Avanade’s recent survey, 89% of organizations agree that becoming an intelligence driven enterprise is a big part of the digital transformation journey.

To get CX right, companies must digitally transform and connect the entire customer journey – from sales to marketing, customer service and beyond. This requires an innovation mindset enabled by company culture, plus a strong connection from strategy through to design, data science, and technology implementation.

Join Business Reporter's, Rachel Hicks, and, Avanade's Senior Director of Digital Marketing, Amir Dehnad, as they discuss the disconnect between customer expectations and customer experience in this digital era.

Watch now!