AspireIQ Report
Long gone are the days when brands can rely on a “one-size-fits-all” approach to creative in advertising. Today’s consumers crave authenticity, and they’re turned off by content that is overly commercialized or lackluster. Recent Epsilon research found that 80% of consumers are more likely to do business with a company if it offers a personalized experience. But how can you source content at the volume and variety needed to keep up with consumers' demand?
Social media influencers produce effective content because they are intimately keyed into what consumers want. And unlike user-generated content, which varies in quality, or brand directed content, influencer-generated content (IGC) is curated, authentic, and guaranteed to engage.
Download this ebook to learn how brands can easily build a distributed community of influencers to produce thousands of images and videos that outperform studio-shot creative on almost every channel from email, print, social media, web, and paid ads.