Forrester Report: Revamp Site Search To Jump-Start AI, Chat, And Personalization
Customers expect fast, relevant search on your site, just as they experience it on any search engine — but delivering this experience is no easy task. In this report, Forrester examines innovations in site search and what digital business leaders need to know to master the new era of site search.
The report highlights three key areas:
- Utilizing site search to advance digital customer experience program including AI, chat, and personalization
- Understanding your business needs in order to find the right site search solution
- Assessing your technical requirements and what you’ll need to create a relevant and scalable search experience