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Generative AI is transforming how organisations work, but for many industries and organisations, scaling AI effectively is a challenge. Trust gaps, data security risks, and limited employee readiness often slow progress and make it harder to see clear ROI.
Join our on-demand webinar to explore new research on how organisations are adopting generative AI, where AI is driving the most value today, and the steps needed to scale with confidence. In this insightful conversation, you’ll learn how to:
Register today to learn how to break through adoption barriers and turn enterprise-ready AI pilots into measurable business results.
Amber Cacali is Director of B2B Product Marketing for Acrobat at Adobe, shaping how businesses connect with the professionals who use their tools every day. She brings expertise across payments, retail, and strategic partnerships, with a track record spanning loyalty programs, performance marketing, and global campaigns. Having worked across both consumer and business networks, she builds marketing that fuels growth—helping decision-makers and end customers achieve measurable impact.
J. P. Gownder is a vice president and principal analyst on Forrester’s Future of Work team. He covers the impacts that technology and human factors jointly have on the future of work. He leads Forrester’s research on the impact that AI and generative AI have on the future of jobs, the future of work, and employee experience.
J. P. is often quoted in major media outlets like The Financial Times, The Wall Street Journal, The New York Times, Wired, NBC television, National Public Radio, and other media outlets.