Getting Started with Firefly in Photoshop

Generative AI in Adobe Photoshop makes it easier than ever to expand, edit, and visualize creative ideas. Join this session to see practical ways Adobe Firefly can accelerate your creative workflows so you can get from concept to polished design faster.

Discover how to:

Expand, remove, and replace existing images with Generative Fill in Firefly.
Generate new images to explore and collaborate on ideas.
Create cohesive images in seconds by blending a selected Photoshop layer into a background and matching color, lighting, and more.

Speakers:

Zach Winters

Senior Product Enablement Proigram Manager

Adobe

Zach Winters specializes in the Creative Cloud suite. He oversees the comprehensive enablement programs for Adobe's Creative Cloud Sales organization, which includes hosting webinars, conducting live training sessions, and managing valuable content and assets. With a tenure spanning 13 years in various roles at Adobe, Zach brings a wealth of experience and expertise to his current position.

Tor Gundersen

Senior Strategic Development Manager

Adobe

Tor Gundersen has been working as a designer and illustrator for the past 30 years, constantly seeking smarter ways to leverage technology for increased efficiency and creativity. As generative AI has pervaded the design industry, Tor’s been pushing the limits of this technology with Adobe Firefly and demonstrating to customers the value it brings to creative workflows through real-life use case examples.