Frictionless Forms

Getting people to trust you and give up their personal information is no easy feat. Whether through paid search, display ads, email marketing or another digital channel, generating those important quality leads typically requires your prospective customers to fill in a form.

In this eBook, we will walk you through the steps needed to create the most high-converting forms possible.

In this eBook, we will cover:

• Designing forms that are as easy as possible to fill out
• Utilizing A/B testing to optimize the performance of your online forms
• Using progressive profiling to yield higher conversion rates with your forms
• Creating a data collection strategy