Building a High Performance Marketing Plan with Marketing Automation

The buyer’s journey has changed, what are you doing to adapt? With endless access to information and choice, marketers must have a plan in order to reach their buyers at every stage of their journey. In this eBook, we discuss a plan for marketing that truly focuses on your customers.

In the High Performance Marketing Plan, you’ll learn:
 

• The High Performance Marketing Plan
• The marketer’s opportunity at each stage of the buyer’s journey
• The four tenets of effective campaign themes
• How to map your content to the customer lifecycle stages
• Key components to a successful marketing technology landscape