The State of Personalization Today

No matter the industry, every organization wants to deliver a better experience for their customers. In order to address the customer experience challenge, organizations are turning to technology.

Personalization tools in particular help improve CX by using the power of data to customize digital experiences based on audiences' real preferences. But personalization isn't easy. 

In this e-book, you'll learn what our experts have to say about:

• The customer experience gap
• Why personalization is so hard (and why it doesn't have to be)
• The key principles to follow to get on the right track with personalization
• How to turn personalization from theory into reality
• The essential tools for personalization