How to Create Webinars Across the Customer Journey

15 May, 2024 (Live Online)

11:00 BST

12:00 CEST

Marketing Best Practice Series

Today, successfully driving pipeline and revenue means engaging your prospects and customers on their terms; with the right content, at the right time, delivered in a highly targeted, personalized way. It means turning digital tactics into a full-funnel strategy.

Attend How to Create Webinars Across the Customer Journey and learn best practices for creating webinar, virtual event and content hub experiences that engage audiences at every stage, from awareness to advocacy.

You will learn:

New webinar formats and content ideas for each part of the customer lifecycle
How to personalize interactions for different audiences and business goals
Techniques to optimize engagement and uncover interests and intent
Ways to action engagement data and improve follow-up
It’s time to move from digital tactics to a full-funnel engagement strategy — register now!

North America

May 14, 2024 - 11:00 A.M. PT | 2:00 P.M. ET

Europe

15 May, 2024 - 11:00 A.M. BST | 12:00 P.M. CEST

Asia-Pacific

16 May, 2024 - 1:00 P.M. AEST | 11:00 A.M. SGT

Speakers:

Mark Bornstein

VP of Marketing

ON24

Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.